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CGIs and Web Commerce
FORM-based Web pages and CGI are the key enabling technologies for
Web Commerce.
Web sites can sell either tangible goods
(merchandise) or content. Important issues
include:
- Marketing
- getting customers to your site, and presenting and selling your
product, ultimately convincing them to order something.
- Ordering
- typically managed by a shopping cart
application, see next slide.
- Order Processing
- check order, verify payment, address, etc. Possibly send
customer email confirmation.
- Order Fulfilment
- packaging, shipping, etc
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