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CGIs and Web Commerce
FORM-based Web pages and CGI are the key enabling technologies for
Web Commerce
.
Web sites can sell either
tangible goods
(merchandise) or
content
. Important issues include:
Marketing
getting customers to your site, and presenting and selling your product, ultimately convincing them to order something.
Ordering
typically managed by a
shopping cart
application, see
next slide
.
Order Processing
check order, verify payment, address, etc. Possibly send customer email confirmation.
Order Fulfilment
packaging, shipping, etc
Lecture 20: Web Commerce
Copyright © 2003 P.Scott, La Trobe University Bendigo.
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