Optimising Clicks
Yes, I thought you meant organising the structure!
There are a few sites that optimise their article positions already. Check PHP Nuke. Basically, the most popular story is in the menu, and they have a top 10 X which showcases the best of everything.
That sounds like the sort of thing you want, but on a larger scale -- i.e., nearly everywhere in the site. Q-learning can do that nicely... you assign a Q value to each link, and increase it when it gets reward (== a click). Then sort by slightly randomised values of Q to display, in order to find the optimal policy. That's simple reinforcement learning. Check it out ;)
Keep in mind that pre-organised links are sometimes better. Constant layout, or layout in a particular order are sometimes very important.
Good luck!
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